استفاده از رویکرد ترکیبی چندمرحله‌ای تحلیل پوششی داده‌ها (DEA) و کارت امتیازی متوازن (BSC) برای بهبود ارزیابی عملکرد

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد، دانشگاه تهران.

2 کارشناسی ارشد، دانشگاه تهران.

10.52547/jimp.10.1.143

چکیده

این پژوهش بر آن است تا با به­‌کارگیری دو تکنیک مطرح تحلیل پوششی داده­‌ها و کارت امتیازی متوازن، چارچوبی برای سنجش عملکرد سازمان ارائه دهد که سازمان با استفاده از این مدل سنجش عملکرد بتواند فرآیند ارزیابی عملکرد را با معیارها و سنجه­‌هایی جامع و همه­‌جانبه که ترجمان استراتژی­‌ها و اهداف بلندمدت سازمان باشد، اجرا کند. در این پژوهش کارایی 20 شعبه «بانک سینا» با استفاده از شاخص‌­هایی که با توجه به اهداف و استراتژی‌­های کلان سازمان انتخاب شدند، ابتدا طی 4 مرحله با استفاده از مدل DEA در هر یک از ابعاد چهارگانه کارت امتیازی متوازن بر اساس رابطه علت­‌و­معلولی موجود بین وجوه چهارگانه محاسبه شد؛ سپس کارایی شعبه‌­ها بدون در­نظر­گرفتن رابطه علت­‌و­معلولی بین وجوه چهارگانه و پویایی­‌های فرآیندهای درون­‌سازمانی محاسبه گردید. پس از تعیین امتیاز کارایی شعبه‌ها، برای شعب ناکارا در هر یک از چهاردیدگاه کارت امتیازی متوازن، شعب مرجعی از مجموعه شعب کارا معرفی شد و به این وسیله راهکارهای بهبود عملکرد برای شعب ناکارا ارائه شد.

کلیدواژه‌ها

عنوان مقاله [English]

Using the Multi-Stage of Integrating Approaches Data Envelopment Analysis (DEA) and Balanced Scorecard (BSC) for Enhanced Performance Assessment

نویسندگان [English]

  • Mohamad Reza Mehregan 1
  • Zeinab Moradi 2
1 Professor, Tehran University.
2 M.A., Tehran University.
چکیده [English]

The present study aims to provide a framework for evaluating the performance of the organization using two prominent methods of data envelopment analysis and balanced scorecard, so that the organization can implement the process of performance evaluation with comprehensive and comprehensive metrics that translate strategies and long-term objectives of the organization. In this research, the efficiency of 20 branches of Sina Bank using indicators that were selected according to the strategies and long-term objectives of the organization in four stages using the DEA model in each of the four perspectives of the balanced scorecard based on the cause and effect relationships of the four perspectives was calculated. Then, the efficiency of the branches is calculated without considering the cause and effect relationships of the four perspectives of the balanced scorecard and the dynamics of the internal organization processes. After determining the efficiency of the branches, for inefficient branches in each of the four perspectives of the balanced scorecard, the benchmarks were introduced from efficient branches and performance improvement solutions were presented for inefficient branches.

کلیدواژه‌ها [English]

  • Data Envelopment Analysis
  • Performance Assessment
  • Key Performance Indicators
  • Critical Success Factors
  • Balanced Scorecard

مراجع

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چشم‌انداز مدیریت صنعتی
دوره 10، شماره 1 - شماره پیاپی 37
فروردین 1399
صفحه 143-165

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