ارائه روشی برای تعیین استراتژی مناسب خرید براساس رویکرد پرتفولیوی خرید

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار، دانشگاه اصفهان.

2 دانشجوی دکتری، دانشگاه اصفهان.

3 کارشناسی ارشد، دانشگاه اصفهان.

10.52547/jimp.10.2.55

چکیده

هدف از پرتفولیوی خرید، طبقه‌بندی اقلام خرید برای تعیین مناسب استراتژی خرید است. در این پژوهش با توسعه رویکرد پرتفولیوی خرید، روشی جدید برای طبقه‌بندی اقلام خرید ارائه شده است. هدف این پژوهش تعیین استراتژی مناسب خرید باتوجه‌ به شرایط درحال تغییر کسب‌وکار برای اقلام مختلف با درنظرگرفتن مدیریت پرتفولیوی خرید است. به همین دلیل، ابتدا با بررسی مبانی نظری و نظرسنجی از خبرگان و پایگاه داده‌های موجود شرکت موردمطالعه، ابعاد اثر سود، پیچیدگی بازار و تعادل قدرت تأمین‌کننده و خریدار در نظر گرفته و معیارهای مناسب برای دسته‌بندی کالاها و خدمات تعیین می‌شود. پس از تعیین تعداد ابعاد، وزن معیارها با استفاده از روش وزن‌دهی بهترین بدترین (BWM) محاسبه و سپس با استفاده از روش TOPSIS امتیاز کالاها در هر بُعد به‌دست می‌آید و موقعیت کالا روی یک نمودار چهاربخشی تعیین می‌شود. مناسب‌ترین استراتژی با درنظرگرفتن جایگاه کالاها بر اساس سه بُعد تعریف شده و بر اساس استراتژی‌های شطرنج جدید برای هر دسته از کالاها در نظر گرفته می‌شود. در روش ارائه‌شده روش‌های کار متناسب با هر طبقه از اقلام خرید براساس سه بُعد ارائه شده که در پژوهش‌های گذشته به آن توجه نشده است. درنهایت روش ارائه شده برای اقلام مواد اولیۀ یک شرکت اجرا و نتایج ارائه شده است.

کلیدواژه‌ها

عنوان مقاله [English]

Proposing a Method for Determining the Appropriate Purchasing Strategy Based on the Purchasing Portfolio Approach

نویسندگان [English]

  • majid esmaelian 1
  • Azam Saadat Khalili 2
  • Mandana Tavakoli 3
1 Associate Professor, University of Isfahan.
2 Ph.D Student, University of Isfahan.
3 M.A., University of Isfahan.
چکیده [English]

The aim of purchasing portfolio is commodity classification to determine the suitable purchasing strategy. In this research, we propose a new method for the classification of commodities with the extension of purchasing portfolio approaches. Indeed, the purpose of this research is to determine the appropriate purchasing strategy for commodities with the consideration of purchasing portfolio. Furthermore, first, by reviewing the literature and surveying the specialists and databases, the dimensions of profit impact, market complexity, and the balance of supplier and buyer power were considered and appropriate criteria for classifying commodities and services were determined. After determining the number of dimensions, the weight of the criteria in each dimension was calculated using the best-worst method. Then, using the TOPSIS method, the score of commodities was obtained in each dimension and the position of the commodities and services was determined on a matrix. To determine the most suitable strategy by considering commodity position based on three defined dimensions, at first, the appropriate strategies were collected by reviewing the research literature, and then, the most appropriate strategy for each category of commodities was determined. Finally, the proposed method was implemented for the commodities of a company, and the results were presented.

کلیدواژه‌ها [English]

  • Purchasing Strategy
  • Commodities Positioning
  • The Best-Worst Method
  • TOPSIS Method
  • Purchasing Portfolio Model

مراجع

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