توسعه محصـول جدید با ارزیابی و رتبـه‌بندی الزامـات فنـی مهندسـی بر اساس رویکـردی ترکیبی از روش‌هایQFD ، DEMATEL – ANP فازی و DEA

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد، واحد قزوین، دانشگاه آزاد اسلامی.

2 استادیار، دانشگاه آزاد اسلامی، واحد قزوین.

چکیده

امروزه با توجه به رقابتی‌­شدن تجارت جهانی و لزوم پاسخگویی به خواسته‌های مشتریان و با توجه به رشد روزافزون فناوری به‌منظور حفظ و بقای سازمان می‌توان از ترکیب‌های مختلف تکنیک توسعه عملکرد کیفیت (QFD)  به‌عنوان ابزاری قدرتمند در مهندسی کیفیت بهره برد. در این پژوهش ابتدا با استفاده از روش دلفی، مؤلفه‌های اصلی پژوهش شامل نیازمندی‌های مشتریان و الزامات فنی مهندسی شناسایی شده و سپس به­علت اهمیت وزن­دهی در ابزار توسعه عملکرد کیفیت، با توسعه روش تصمیم‌گیری ترکیبی DEMATEL-ANP فازی، میزان و شدت روابط اثرگذاری و اثرپذیری مؤلفه‌ها و اوزان مربوط به آن‌ها برای تکمیل ماتریس خانه کیفیت به‌دست خواهد آمد. در ادامه به‌منظور کامل‌تر­شدن روش QFD از بسط جدید رابطه واسرمن استفاده خواهد شد. در راستای حل مشکل QFD سنتی مبنی بر در­نظر­نگرفتن اثر محدودیت‌ها بر الزامات فنی مهندسی، یک رویکـرد ترکیبی از روش‌های QFD ، DEMATEL-ANP فازی و تحلیل پوششی داده‌ها (DEA) در پژوهش حاضر به‌کار خواهد رفت. به­منظور نشان­دادن اثربخشی رویکرد پژوهش، این رویکرد به‌عنوان مورد مطالعه در بخش تولید ماشین لباسشویی «شرکت صنایع گلدیران» اجرا خواهد شد.

کلیدواژه‌ها

عنوان مقاله [English]

New Product Development by Evaluating and Ranking Technical-Engineering Requirements Based on a Combined Approach of QFD, DEMATEL - Fuzzy ANP and DEA Methods.

نویسندگان [English]

  • Hossein Hosseinpour 1
  • Mahdi Yazdani 2
1 M.Sc., Qazvin Branch, Islamic Azad University.
2 Assistant Professor, Islamic Azad University, Qazvin Branch.
چکیده [English]

Nowadays, with regard to the competitiveness of the global trade and the need to meet the demands of customers, and given the increasing growth of technology in order to preserve and maintain the organization, we can use the various combinations of QFD as a powerful tool in quality engineering. . In this research, Delphi method was first used to identify the main components of the research including customer requirements and technical requirements, and then, due to the importance of weighing in the quality performance development tool, by developing a combined DEMATEL-ANP fusion decision method, and The severity of the relationships will affect the effectiveness and effectiveness of the components and weights associated with them to complete the matrix of the quality house. In order to complete the QFD method, we will use the new expansion of the Wasserman relationship. Also, in order to solve the traditional QFD problem of not considering the effect of constraints on technical engineering requirements, we will apply a combination of QFD, DEMATEL-Fuzzy ANP and DEA methods in the present study. Also, to demonstrate the effectiveness of this approach, we will consider it as a case study at the Goldiran Industry Corporation's executive washing machine production site.

کلیدواژه‌ها [English]

  • Quality Function Development (QFD)
  • Fuzzy Theory
  • Analytical Network Process (ANP)
  • New Wasserman Relationship Expansion
  • Data Envelopment Analysis (DEA)

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