مدل توسعه محصول جدید در صنعت خودروسازی کشور

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد، دانشگاه شهید بهشتی.

2 دانشجوی دکتری، دانشگاه شهید بهشتی.

چکیده

ریسک بالای شکست در پروژه ­های طراحی و ضعف در تحقق فرآیند بهینه توسعه محصولات جدید در صنعت خودروسازی از یک سو و ناکارآمدی این حوزه در شناسایی و الگوسازی نظام طراحی محصولات جدید از سوی دیگر، در زمره مهم‌ترین مسائل پیش روی حوزه صنعت خودرو قرار دارد. این در حالی است که امکان بومی‌سازی و ترازسنجی الگوهای برتر موجود در این خصوص، با چالش ­ها و مسائل متعددی روبه‌رو است. از این ‌رو هدف از ارائه این پژوهش طراحی و تبیین الگوی توسعه محصول جدید در صنایع خودروسازی کشور است. این پژوهش با بهره ­گیری از رویکرد توسعه­ای-کاربردی، راهبرد داده ­بنیاد را دنبال کرده و با بهره­ گیری از الگوی دلفی، مدل پیشنهادی توسط خبرگان اعتبارسنجی شده است. نتایج پژوهش حاکی از وجود یک الگوی چهار­مرحله­ ای مشتمل بر ایده ­پردازی، ارزیابی فنی و بازار، غربالگری و انتخاب طرح در طراحی محصولات جدید است. 

کلیدواژه‌ها

عنوان مقاله [English]

New Product Development Model in the Iran Automotive Industry

نویسندگان [English]

  • Akbar Alem Tabriz 1
  • Mohammad Reza Hamidizadeh 1
  • Behrooz Dorri Nokarani 1
  • Mohsen Mohammadi Pelarati 2
1 Professor, Shahid Beheshti University.
2 Ph.D. Student, Shahid Beheshti University.
چکیده [English]


The high risk of failure in design projects and weaknesses in implementing the optimal process for the development of new products in the automotive industry on the one hand and the inefficiency of this area in identifying and modeling the design of new products on the other hand are among the most important issues facing the automotive industry. However, the possibility of localizing and balancing the prevailing patterns in this regard faces many challenges and issues. Therefore, the purpose of this research is to design and explain the new product development model in the Iran automotive industry. Using development-applicable approach, this research has followed the ground theory strategy and validated by the experts using the Delphi model. The results of the research indicate a four-stage model including ideology, technical and market evaluation, screening and design selection in the design of new products.

کلیدواژه‌ها [English]

  • New Product Development
  • Organizational Stakeholders
  • Grounded Theory
  • Automotive Industry

مراجع

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