نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار، دانشگاه شهید بهشتی.

2 دانش آموخته کارشناسی ارشد، دانشگاه شهید بهشتی.

چکیده

پژوهش ­های پیشین در زمینه توسعه محصول جدید، به نقش مشارکت ذی­نفعان اشاره کرده‌اند؛ اما تلاش‌های اندکی برای ارائه یک مدل تجربی که تأثیر جداگانه ابعاد مختلف مشارکت ذی­نفعان و تأثیرآن‌ها بر عملکرد را بررسی کرده باشد، صورت گرفته است. هدف این پژوهش، بررسی تأثیر مشارکت مشتریان، تأمین‌کنندگان و گروه‌های میان‌وظیفه‌ای در توسعه محصول جدید بر عملکرد سازمان و تشریح نقش میانجی عملکرد توسعه محصول جدید است. این مطالعه بر اساس روش پژوهش توصیفی و با بررسی شرکت‌های تولیدکننده سخت‌افزار در صنعت فناوری اطلاعات انجام شده است. داده‌ها با استفاده از پرسشنامه گردآوری و با استفاده از مدل معادلات ساختاری آزمون شده‌اند. نتایج نشان­ دهنده‌ی تأثیر مثبت مشارکت گروه‌های میان ­وظیفه‌ای و تأمین‌کنندگان در توسعه محصول جدید بر عملکرد سازمانی است؛ همچنین مطالعه حاضر نمایانگر تأیید نقش میانجی عملکرد توسعه محصول جدید در رابطه مشارکت ذی­نفعان و عملکرد کلی شرکت است.

کلیدواژه‌ها

عنوان مقاله [English]

The Effect of Stakeholders Participation in New Product Development on Organizational Performance

نویسندگان [English]

  • Mohammad Javad Naeiji 1
  • Farhad Panahifar 1
  • Yaghob Tatari 2

1 Assistant Professor, Shaid Beheshti University.

2 MA, Shaid Beheshti University.

چکیده [English]

The importance of stakeholder’s participation has been recognized in new product development (NPD) literature, yet efforts to present an empirically model that examine Stakeholders Participation and its effect on firm performance are scarce. This paper aims to explore the effect of involvement of customers, suppliers and cross-functional teams in NPDas stakeholders’ participation on performance and to examine the mediating role of NPD performance. This study is descriptive which is conducted with investigation of total number of hardware manufacturers in information technology industry. Data are gathered by questionnaire and empirical analyses and were performed using SEM. The analytical results demonstrated that cross-functional teams and suppliers’ participation positively effect on organizational performance. Also, our study showed the confirmation of the mediating role of the new product development function in relation to stakeholder participation and overall company performance.

کلیدواژه‌ها [English]

  • New Product Development
  • Stakeholders Participation
  • Organizational Performance
  • Hardware Manufacturers
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