تأثیر مشارکت ذی نفعان در فرآیند توسعه محصول جدید بر عملکرد سازمانی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار، دانشگاه شهید بهشتی.

2 دانش آموخته کارشناسی ارشد، دانشگاه شهید بهشتی.

چکیده

پژوهش ­های پیشین در زمینه توسعه محصول جدید، به نقش مشارکت ذی­نفعان اشاره کرده‌اند؛ اما تلاش‌های اندکی برای ارائه یک مدل تجربی که تأثیر جداگانه ابعاد مختلف مشارکت ذی­نفعان و تأثیرآن‌ها بر عملکرد را بررسی کرده باشد، صورت گرفته است. هدف این پژوهش، بررسی تأثیر مشارکت مشتریان، تأمین‌کنندگان و گروه‌های میان‌وظیفه‌ای در توسعه محصول جدید بر عملکرد سازمان و تشریح نقش میانجی عملکرد توسعه محصول جدید است. این مطالعه بر اساس روش پژوهش توصیفی و با بررسی شرکت‌های تولیدکننده سخت‌افزار در صنعت فناوری اطلاعات انجام شده است. داده‌ها با استفاده از پرسشنامه گردآوری و با استفاده از مدل معادلات ساختاری آزمون شده‌اند. نتایج نشان­ دهنده‌ی تأثیر مثبت مشارکت گروه‌های میان ­وظیفه‌ای و تأمین‌کنندگان در توسعه محصول جدید بر عملکرد سازمانی است؛ همچنین مطالعه حاضر نمایانگر تأیید نقش میانجی عملکرد توسعه محصول جدید در رابطه مشارکت ذی­نفعان و عملکرد کلی شرکت است.

کلیدواژه‌ها

عنوان مقاله [English]

The Effect of Stakeholders Participation in New Product Development on Organizational Performance

نویسندگان [English]

  • Mohammad Javad Naeiji 1
  • Farhad Panahifar 1
  • Yaghob Tatari 2
1 Assistant Professor, Shaid Beheshti University.
2 MA, Shaid Beheshti University.
چکیده [English]

The importance of stakeholder’s participation has been recognized in new product development (NPD) literature, yet efforts to present an empirically model that examine Stakeholders Participation and its effect on firm performance are scarce. This paper aims to explore the effect of involvement of customers, suppliers and cross-functional teams in NPDas stakeholders’ participation on performance and to examine the mediating role of NPD performance. This study is descriptive which is conducted with investigation of total number of hardware manufacturers in information technology industry. Data are gathered by questionnaire and empirical analyses and were performed using SEM. The analytical results demonstrated that cross-functional teams and suppliers’ participation positively effect on organizational performance. Also, our study showed the confirmation of the mediating role of the new product development function in relation to stakeholder participation and overall company performance.

کلیدواژه‌ها [English]

  • New Product Development
  • Stakeholders Participation
  • Organizational Performance
  • Hardware Manufacturers

مراجع

1. Ansari, M., & Mamaghani, A. (2011). Strategic management of new product development. Tehran: Industrial Management Institute (In Persion).
2. Chang, W. & Taylor, S.A.(2016). TheEffectiveness of Customer Participation in in New Product Development: A Meta-Analysis. Journal of Marketing: 80(1): 47-64.
3. Clark, K.B., & Fujimoto, T. (1991). Product Development Performance: Strategy,Organization and Management in the World Auto Industry.Boston: Harvard Business School Press.
4. Cooper, R.G. (2003). Profitable product innovation: the critical success factors. California: The international handbook on innovation.
5. Daspit, J., Tillman, C.J., Boud, N.G., & Mckee, V. (2013). Crossfunctional team effectiveness: An examination of internal team environment, shared leadership, and cohesion influences. Team Performance Management, 19(1): 34-56.
6. Davari, A., and Rezazadeh, A. (2013). Structural equation modeling with PLS. Tehran: Jahad University (In Persion).
7. Echtelt, F., Wynstra, F., Weele, A.V., & Dusters, G. (2006). Managing Supplier Involvement in New Product Development: A Multiple-Case Study. Journal of Product Innovation Management. 14: 507-552.
8. Farsijani, H., & Dehghan, E. (2016). Performance Evaluation to Achieve the World-Class Product According to VU Method. Journal of industrial management perspective, 6(2): 45-66 (In Persion).
9. Feng, T., Sun, L., & Zhang, Y. (2010). The effects of customer and supplier involvement on competitive advantage: An empirical study in China. Industrial Marketing Management, 39(8): 1384.
10. Fornell, C., Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1): 39-50.
11. Gemser, G., & Leenders, M.A.A.M. (2011). Managing Cross-Functional Cooperation for New Product Development Success. Long Range Planning, 44(1): 26-41.
12. Griffin, A. (1997). The effect of project and process characteristics on product development cycle time. Journal of Marketing Research, 34, 24-35.
13. Hartley, J.L., Zirger, B.J., Kamath, R.R. (1997). Managing the buyer–supplierinterface for on-time performance in product development. Journal ofOperations Management 15(1): 57–70.
14. Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use ofpartial least squares path modeling in international marketing. Advances in international marketing, 20: 277-319.
15. Holland, S., Gaston, K. & Gomes, J. (2000). Critical success factors for cross-functional teamwork in new product development. Journal of Management Reviews 2(3): 231-259.
16. Hoyer, W.D., Chandy, R., Dorotic, M., Krafft, M., & Singh, S.S. (2010). Consumer cocreation in new product development. Journal of Service Research, 13(3): 283-296.
17. www.ictkey.ir
18. Ittner, C. D., & Larcker, D.F. (1997). Product development cycle time and organizational performance. Journal of Marketing Research, 34(1): 13-23.
19. Kim, B.Y., & Kang, B.K. (2008). Cross-functional cooperation with design teams in new product development. International Journal of Design, 2(3): 43-54.
20. Lagrosen, S. (2005). Customer involvement in new product development: A relationship marketing perspective. European Journal of Innovation Management,  8(4): 424-436.
21. Langerak, F., Hultink, E.J. (2005). The impact of new product development acceleration approaches on speed and profitability: lessons for pio- neers and fast followers. IEEE Transactions on Engineering Management, 52(1): 30-42.
22. Langerak, F., Hultink, E.J., & Robben, H.S. (2007). The mediating role of new product development in the link between market orientation and organizational performance. Journal of Strategic Marketing, 15(4): 281-305.
23. Lau, C.M., & Sholihin, M. (2005). Financialandnonfinancial performance measures: How do they affect job satisfaction? The British Accounting Review, 37: 389-423.
24. Lee, C., & Chen, W.J. (2007). Cross-functionality and charged behavior of new product development teams in Taiwan's information technology industries. Technovation, 27: 605-615.
25. Littler, D., Leverick, F. and Wilson, D. (1998). Collaboration in New Technology Based Product Markets. International Journal of Technology Management, 15(1/2): 139-159.
26. Luca, L.M.D., & Atuahene-Gima, K. (2007). Market knowledge dimensions andcross-functional collaboration: Examining the different routes to product innovationperformance. Journal of Marketing, 71(1): 95-112.
27. Lundkvist, A. & Yakhlef, A. (2004). Customer involvement in new service development: a conversational approach. Journal of Managing Service Quality, 14(2.3): 249-257.
28. Mishra, A.A., & Shah, R.(2009).In union lies strength: Collaborative competence in new product development and its performance effects. Journal of Operations Management, 27(4): 324-338.
29. Mohagar, A., & Hashemi, S.H., & Talaei, H. (2017). Dynamic Modeling of a New Product Supply Chain Using Dynamism Approach. Journal of industrial management perspective, 6(4): 9-36 (In Persion).
30. Naeiji, M.J. (2015). Designing the Process Model of Software Product Development Using Interpretive Structural Modeling Approach (ISM). Journal of industrial management perspective, 5(1): 99-118 (In Persion).
31. Najafi Tavani, S., Sharifi, H., Soleimanof, S., & Najmi, M. (2013). An empirical study offirm’s absorptive capacity dimensions, supplier involvement and new product development performance. International Journal of Production Research, 51(11): 3385-3403.
32. Nakata, C. & Im, S. (2010). Spurring cross-functional integration for higher new product performance: A group effectiveness perspective. Journal of Product Innovation Management, 27: 554-571.
33. Nunnally, J.C. (1978). Psychometric theory (2nded.). New York:  McGraw-Hill.
34. Oliveira, E.A.D. Pimenta, M.L., Hilletofth, P., & Eriksson, D. (2016). Integration through cross-functional teams in a service company. European Business Review, 28(4): 405-430.
35. Rocca, A.L., Moscatelli, P., Perna, A. & Snehota, I. (2016). Customer involvement in new product development in B2B: The role of sales. Industrial Marketing Management, 58: 45-57.
36. Sarin, S. &McDermott, C. (2003). The Effect of Team Leader Characteristics on Learning, Knowledge Application, and Performance of Cross-Functional New Product Development Teams. Decision Sciences, 34(4): 707-739.
37. Sethi, R., Smith, D. C., Park, C.W. (2001). Cross - Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products. Journal of Marketing Research, 38(1): 73-85.
38. Spaulding, A. D., & Woods, T. A. (2006). An Analysis of the Relationship between Supply - Chain Management Practices and New Product Development Time: A Case of the North American Confectionery Manufacturers. Journal of Food Distribution Research, 37(2): 1-11.
39. Tenenhaus, M., Amato, S., and Esposito Vinzi, V. (2004). A global goodness-of-fit index for PLSstructural equation modelling. Proceedings of the XLII SIS Scientific Meeting, ContributedPapers, CLEUP, Padova: 739 - 742.
40. Tsai, K-H., & Hsu, T.T. (2014). Cross-Functional collaboration, competitive intensity, knowledge integration mechanisms, and new product performance: A mediated moderation model. Industrial Marketing Management, 43(2): 293-303.
41. Vazquez-Brust, D.A., Sarkis, J., Cordeiro, J.J. (2014). Collaboration for Sustainability and Innovation: A Role for Sustainability Driven by the Global South? London: Springer Dordrecht Heidelberg.
42. Wetzels, M., Odekerken-Schroder, G., & Van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: guidelines and empirical illustration. Management Information Systems Quarterly, 33(1): 177-195.

فایل ها

هم رسانی

ارجاع به این مقاله

آمار