طراحی مدل پویای کارت امتیازی متوازن برای ارزیابی عملکرد شعب بانک

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناس ارشد، دانشگاه فردوسی مشهد.

2 دانشیار، دانشگاه فردوسی مشهد.

3 استادیار، دانشگاه فردوسی مشهد.

چکیده

در محیط متلاطم امروزی، سازمان­ ها برای حفظ بقای خود نیاز بسیاری به‌نظام ارزیابی عملکرد دارند. برای ارزیابی عملکرد در سازمان ­ها ابزارها و مدل­ های مختلفی در مبانی نظری مربوطه ارائه‌ شده‌اند که هر یک مزایا و معایبی دارند. در میان آنها محبوبیت کارت امتیازی متوازن برای ارزیابی عملکرد، به دلیل درنظرگرفتن شاخص ­های مالی و غیر­مالی، رو به افزایش است؛ اما این رویکرد دارای محدودیت‌هایی است. برای مثال، این رویکرد تعاملات را به‌صورت یک‌ طرفه در نظر می­ گیرد، تأخیر زمانی بین علت و معلول را در نظر نمی­ گیرد و ابزاری برای اعتبارسنجی شاخص ­ها و انتخاب آن­ها ندارد. در این پژوهش سعی شده است تا با بهره‌گیری از روش پویایی‌شناسی سیستم در کارت امتیازی متوازن در یک مطالعه موردی که یک شعبه بانک است، بر محدودیت ­های نظام ارزیابی عملکرد کارت امتیازی متوازن غلبه شود و تأثیر سیاست­ ها بر عملکرد شعبه مورد بررسی قرار گیرد. برای این منظور پس از بررسی شرایط واحد موردمطالعه (متغیرها و روابط بین آن­ها)، نظام ارزیابی عملکرد با نرم ­افزار ونسیم شبیه‌سازی‌شده و چهار سیاست تعریف شد. با استفاده از روش تسلط، بهترین سیاست انتخاب ‌شد و پس‌ازآن با توجه به نتایج، پیشنهادهایی برای بهبود شاخص ­های ارزیابی عملکرد در موردمطالعه ارائه شده است.

کلیدواژه‌ها

عنوان مقاله [English]

Designing a Dynamic Model of Balanced Scorecard for Evaluating the Performance of Bank Branches

نویسندگان [English]

  • Elham Asadpour 1
  • Ali Reza Pooya 2
  • Naser Motahhari Farimani 3
1 M.A., Ferdowsi University of Mashhad.
2 Associate professor, Ferdowsi University of Mashhad.
3 Assistant Professor, Ferdowsi University of Mashhad.
چکیده [English]

In today's rapidly changing environment, organizations require performance evaluation system to survive. In order to evaluate the performance of the organizations several tools and models have been proposed in the literature, each has advantages and disadvantages. Among them, the popularity of the Balanced Scorecard is increasing because of considering the financial and non-financial indicators. But this approach has limitations, for example thisapproach Considers to be one-way interaction, the time lag between cause and effect does not consider, there is no way to validate the indicators and select them. In this study we try to combine Balanced Scorecard with system dynamic in a bank branch case, to overcome the Balanced Scorecard limitation and review the impact of policies on the performance of the bank branch so we study unit after checking the conditions, simulated system performance evaluation with vensim software and four policies has been defined. Using dominance, the best policy is developed and then according to the results obtained suggestions to improve the performance evaluation criteria presented in the case study.

کلیدواژه‌ها [English]

  • Performance Evaluation
  • Balanced Score Card
  • System Dynamics
  • Dynamic Balanced Scorecard
  • Bank Branch

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