رویکردی ترکیبی در ارزیابی عوامل دخیل در رقابت‌پذیری زنجیره تأمین صنعت لاستیک‌سازی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، دانشگاه علامه طباطبائی.

2 استادیار، دانشگاه ولی‌عصر (عج) رفسنجان.

3 کارشناسی ارشد، دانشگاه تهران.

چکیده

هدف اصلی پژوهش حاضر، ارزیابی عوامل دخیل در رقابت­ پذیری زنجیره­ تأمین در صنعت لاستیک‌ سازی است. بدین‌منظور ابتدا با مروری گسترده مبانی نظری رقابت ­پذیری، مؤلفه­ ها شناسایی و مدل مفهومی پژوهش ارائه شد. داده ­ها از مدیران و خبرگان 5 شرکت ایرانی تولیدکننده لاستیک جمع­ آوری شد. به­ منظور تحلیل داده­ ها و آزمون مدل پیشنهادی در فاز آماری پژوهش از روش حدأقل مربعات جزئی استفاده شده و به­ منظور اولویت­ بندی عوامل مؤثر در رقابت­ پذیری زنجیره ­تأمین، رویکردی ترکیبی اتخاذ شده و از تلفیق ضرایب مسیر حاصل از تکنیک PLS و اوزان حاصل از تکنیک­ های BWM و FAHP بهره گرفته‌ شده است. نتایج حاصل از فاز آماری پژوهش حاکی از تأثیر مثبت و معنادار «شراکت زنجیره تأمین»، «قابلیت ­های فرآیندی مدیریت دانش»، «مدیریت زنجیره ­تأمین سبز» و «بخش­ بندی تأمین‌کنندگان» بر رقابت­ پذیری زنجیره ­تأمین است. نتایج حاصل از اولویت ­بندی عوامل مؤثر در رقابت‌پذیری زنجیره ­تأمین با استفاده از روش ­های MCDM نشان داد که «شراکت در سرمایه­ گذاری مالی» مهم­ترین عامل در رقابت ­پذیری زنجیره ­تأمین است و پس از آن، «کاربرد دانش» و «شراکت در R&D» در اولویت­های دوم و سوم قرار دارند. در پایان، برخی استراتژی ­های کاربردی برای مدیران، مورد بحث و بررسی قرار گرفته و پیشنهادهایی برای پژوهش­ های آتی ارائه شده است.

کلیدواژه‌ها


عنوان مقاله [English]

A Hybrid Approach to Asses Contributing Factors in Supply Chain Competitiveness in Rubber Industry

نویسندگان [English]

  • Saeid Sadeghi Darvazeh 1
  • Abbas Shoul 2
  • Neda Rasouli 3
1 Ph.D Student, Allameh Tabataba'i University.
2 Assistant Professor, Vali-e-Asr University, Rafsanjan.
3 M.A., University of Tehran.
چکیده [English]

     The main aim of this research is to asses contributing factors in supply chain competitiveness in rubber industry. To this point, first, using the extended review in literature of competitiveness, components were identified and conceptual model of research was presented. Data were collected from managers and experts of 5 Iranian rubber manufacturers. To analyze the data and testing the proposed model in statistical phase of research, partial least squares (PLS) method, and to prioritizing contributing factors in supply chain competitiveness a hybrid approach was used and Path coefficients of PLS and weights of BWM and FUZZY AHP were combined. The results of statistical phase of research indicate that “supply chain partnership”, “knowledge management process capability”, “green supply chain management”, and “supplier segmentation” have a significant positive effect on supply chain competitiveness. The results of prioritizing contributing factors in supply chain competitiveness using MCDM methods indicate that “partnership in finance” is the most important factor in supply chain competitiveness and after that, “knowledge application” and “partnership in R&D” were located in second and third priority. Finally some practical strategies for managers are discussed and some suggestions for future research are provided.

کلیدواژه‌ها [English]

  • Supply Chain
  • Competitiveness
  • Rubber Industry
  • Partial Least Squares
  • Best-Worst Method
  • Fuzzy Analytic Hierarchy Process
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