بررسی رابطه بین استراتژی نوآوری سبز و نوآوری سبز با میانجی‌گری مشروعیت زیست‌محیطی سازمان و هویت سازمانی سبز

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار، گروه مدیریت صنعتی و فناوری اطلاعات، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی، تهران، ایران.

2 کارشناسی ارشد، گروه مدیریت صنعتی و فناوری اطلاعات، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی، تهران، ایران.

چکیده

افزایش آلودگی­‌ها و مشکلات زیست‌محیطی و درنتیجه افزایش نگرانی سازمان‌­ها و جامعه در رابطه با آن، موجب به­‌وجود­آمدن مفهوم جدید «نوآوری سبز» شده است. نوآوری سبز، زیرمجموعه‌ای از نوآوری است که کیفیت زیست‌محیطی را توسعه می‌دهد و منابع را به‌صورت بهینه مصرف می‌کند. هدف پژوهش حاضر، بررسی رابطه بین استراتژی نوآوری سبز و نوآوری سبز با میانجی‌گری مشروعیت زیست‌محیطی سازمان و هویت سازمانی سبز است. مطالعه حاضر از نوع پیمایشی و همبستگی است.‏ جامعه آماری پژوهش14 شرکت تولیدکننده دستگاه‌های مدیریت پسماند بیمارستانی است که به تعداد مساوی 10 پرسشنامه در سطح مدیران ارشد و مدیران تولید توزیع شد. درنهایت 126 پرسشنامه گردآوری و با نرم‌افزار smart.pls به آزمون فرضیه‌­ها پرداخته شد. نتایج نشان داد که هویت سازمانی سبز و مشروعیت زیست‌محیطی سازمان ارتباط بین استراتژی نوآوری سبز و نوآوری سبز را میانجی‌گری می‌کند. مدیران باید نقش هویت سازمانی سبز و مشروعیت سازمانی محیطی را در شرکت‌های خود تأیید کرده و توسعه یک استراتژی نوآوری سبز را شروع کنند. مدیران باید درک کنند که داشتن یک استراتژی کافی نیست و بایدبه‌طور مستقیم عملکرد نوآوری سبز را افزایش دهند و به دنبال رویکردهایی در مورد چگونگی پرورش هویت سازمانی سبز قوی بوده و با استفاده از آن به دنبال کسب مشروعیت زیست‌محیطی سازمان باشند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Investigating the Relationship between Green Innovation Strategy and Green Innovation with Mediation of Organizational Environmental Legitimacy and Green Organizational Identity

نویسندگان [English]

  • Davood Talebi 1
  • Azadeh Moazezi Khah Tehran 2
1 Assistant Professor, Department of Industrial Management and Information Technology, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran.
2 Msc, Department of Industrial Management and Information Technology, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran.
چکیده [English]

The increase in pollution and environmental issues, consequently raising concerns for organizations and society, has given rise to the new concept of "Green Innovation". Green Innovation is a subset of innovation that enhances environmental quality and optimizes resource utilization. The aim of the present research is to examine the relationship between Green Innovation Strategy and Green Innovation, with the mediating factors of Organizational Environmental Legitimacy and Green Organizational Identity. The current study is of a survey and correlational nature. The statistical population of the research includes 14 companies that produce hospital waste management devices. An equal number of 10 questionnaires were distributed to senior managers and production managers within these companies. Ultimately, 126 questionnaires were gathered, and hypothesis testing was conducted using the smart.pls software. The results revealed that green organizational identity and organizational environmental legitimacy mediate the relationship between green innovation strategy and green innovation. Managers must endorse the role of green organizational identity and organizational environmental legitimacy within their companies and initiate the development of a green innovation strategy. Managers need to understand that having a strategy is not sufficient, and they should directly enhance the performance of green innovation. They should pursue robust approaches to fostering green organizational identity and, using it, seek to acquire organizational environmental legitimacy.

کلیدواژه‌ها [English]

  • Innovation
  • Green Innovation
  • Organizational Identity
  • Green Identity
  • Organizational Legitimacy

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