طراحی مدل تأثیر هوشمندی کسب وکار بر عملکرد زنجیره تأمین با تأکید بر یکپارچگی و چابکی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانش‌آموخته دکتری، دانشگاه سمنان.

2 دانشیار، دانشگاه سمنان.

3 استاد، دانشگاه تربیت مدرس.

4 استادیار، دانشگاه سمنان.

چکیده

امروزه مدیریت زنجیره تأمین باید راهکارهایی را اتخاذ کند تا بتواند پاسخگوی نیازهای متغیر مشتریان باشد. استفاده از هوشمندی کسب­وکار به­همراه تقویت یکپارچگی و قابلیت چابکی، موجب ایجاد مزیت رقابتی در زنجیره تأمین می­شود و درنتیجه زنجیره تأمین می­تواند موقعیت بهتری در کسب­‌وکار داشته باشد. هدف این پژوهش، بررسی چگونگی تأثیر هوشمندی کسب‌­وکار بر یکپارچگی، چابکی و عملکرد زنجیره تأمین است. درضمن اثر یکپارچگی و چابکی بر عملکرد زنجیره تأمین موردبررسی قرار می­‌گیرد. در این پژووهش ابتدا با مرور پیشینه موضوع، یک مدل مفهومی ارائه شده است؛ سپس روش پیمایش برای جمع‌آوری داده­‌ها به‌­کار رفته است. داده‌­ها از 369 شرکت از صنایع مختلف و شهرهای متفاوت در ایران طی آذر و دی‌ماه سال 1399 جمع‌آوری شد. واحد تحلیل پژوهش، شرکت­‌های تولیدی بودند. برای آزمون فرضیه‌­ها از مدل­سازی معادلات ساختاری استفاده شد. نتایج نشان می­‌دهد که هوشمندی کسب‌وکار، یکپارچگی و چابکی نقش مهمی در دستیابی به عملکرد بهتر زنجیره تأمین دارند؛ البته در این میان، هوشمندی کسب­‌وکار بیشترین تأثیر را بر عملکرد زنجیره تأمین دارد. هوشمندی کسب­‌وکار بر یکپارچگی و چابکی زنجیره تأمین نیز تأثیر مثبت و معناداری دارد؛ همچنین مشخص شد که یکپارچگی تأثیر مستقیمی بر چابکی زنجیره تأمین دارد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Designing a Model for the Impact of Business Intelligence on Supply Chain Performance with an Emphasis on Integration and Agility

نویسندگان [English]

  • Taha Jafari 1
  • Azim Zarei 2
  • Adel Azar 3
  • Alireza Moghaddam 4
1 Ph.D, Semnan University.
2 Associate Professor, Semnan University.
3 Professor, Tarbiat Modares University.
4 Assistant Professor, Semnan University.
چکیده [English]

Today, supply chain management must adopt solutions to meet the changing needs of customers. Using business intelligence, along with integraiton and agility, creates a competitive advantage in the supply chain, and as a result, the supply chain can achive a better position in the business. This paper aims to explore how business intelligence influences integration, agility, and supply chain performance. Meanwhile, the effect of supply chain integration and agility on supply chain performance will be examined. In this research, literature review was performed and a conceptual model was presented. Then the survey method was done. Data were collected through a survey of 369 companies from different industries and different cities in Iran during December 2020 and January 2021. The research analysis unit was manufacturing companies. Structural equation modeling was used to test hypotheses. The results show that business intelligence, integration, and agility play an important role in achieving better supply chain performance. In the meantime, BI has the greatest impact on supply chain performance. Additionally, business intelligence has a positive and significant effect on the integration and agility of the supply chain. It was also found that integration has a direct effect on supply chain agility.

کلیدواژه‌ها [English]

  • Business Intelligence
  • Integration
  • Agility
  • Supply Chain Performance

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