گونه‌شناسی استراتژی‌های تولید در ایران و معرفی ابعاد متمایزکننده آن

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی کارشناسی ارشد، دانشگاه فردوسی مشهد.

2 دانشیار، دانشگاه فردوسی مشهد.

3 استادیار، دانشگاه فردوسی مشهد.

چکیده

استراتژی تولید برای کلیه سازمان­‌ها و همچنین مدیران اهمیت زیادی دارد و می‌­تواند تأثیر قابل‌ملاحظه‌ای بر موفقیت سازمان­‌ها و ارتقای نقش حوزه­‌های کاریِ درون سازمان داشته باشد. با توجه به اهمیت این موضوع، استراتژی تولید در وضعیت رقابتی سازمان نیز نقشی پررنگ و اساسی خواهد داشت. به‌دلیل تغییرات بسیار زیاد محیطی، استراتژی‌های تولیدی کارخانه‌­ها به‌سرعت در حال تغییر است. بیشتر مطالعات در زمینه تولید و استراتژی‌های تولید بر محتوا و فرایند استراتژی تولید تمرکز کرده‌­اند و در زمینه پیکره­شناسی در این حوزه مطالعات کمی صورت گرفته است؛ بنابراین هدف اصلی این پژوهش ارائه تاکسنومی از استراتژی‌های تولید برای پیکره­‌شناسی آن است. برای این منظور نمونه‌ای صدتایی از کارخانه­‌های تولیدی مشهد ارزیابی شدند. پس از بررسی اعتبار ابزار پژوهش از تحلیل خوشه‌­ای کای میانگین برای تحلیل داده­‌ها استفاده شد که حاصل آن شناسایی چهار خوشه متفاوت از استراتژی‌های تولیدی بود که هر یک از آن‌ها بر اهداف تولیدی متفاوتی تأکید دارند.

کلیدواژه‌ها

عنوان مقاله [English]

Taxonomy of Manufacturing Strategies and Its Underling Dimensions in Iran

نویسندگان [English]

  • Bahareh Mollazade Yazdani 1
  • Ali Reza Pooya 2
  • Ahmad Tavakoli 3
1 MS. Student, Ferdowsi University of Mashhad.
2 Associate professor, Ferdowsi University of Mashhad.
3 Assistant Professor, Ferdowsi University of Mashhad.
چکیده [English]

Manufacturing strategy for any organization and managers is an important fact, could have a significant impact on organizational success, and could improve the area of ​​expertise within the organization. Considering the importance of this issue, it is clear that the production strategy has a significant role in the competitive situation. Due to the enormous environmental changes, factory production strategies were to quickly change. Most studies in the field of manufacturing.  From the other side production strategies focus on content and process of manufacturing strategy and few studies deals with this area.The aim of this study was to provide a taxonomy of manufacturing strategies.To achieve this purpose, a sample of 100 manufacturing plants located in “Mashhad Industrial Zone” was evaluated. After validity and reliability test of data gatherings tool, we identified four different clusters for manufacturing strategy (each of them emphasized different objectives, through Applying cluster analysis).

کلیدواژه‌ها [English]

  • Taxonomy
  • Manufacturing Strategy
  • Production Objective
  • Cluster Analysis

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