Idenntifing and Categorizing Success Factors of E_banking with Integarating Approach o Three Methods

Document Type : Original Article


1 Assistant Professor, Guilan University.

2 Graduate student, Guilan University.


Development of IT and its entrance in daily life, has changed lots of traditional method and prompted competition and in the word. In this situation, the bank system was not expected. Development of e_banking as one of the usage of IT has created a wonderful change in banking industry. Regarding the necessity of e_banking The present research considers and categorizes the success factors in e_banking. For this sake, after studing the related sources and interviewing with Banking specialist, 27 success factors has been indentified. The factors has been cotegarized into six dimentions. After planning and distributing the questionnaire among the banking specialist, the priority and importance of each of these factors has been evaluated using the TOPSIS, ELECTRE, SAW methods, and to get to a total gathering in categorizing factors POSET method has been used. Regarding the result, reenginierning processes is at the first step and Existing markets, can build trust on the brand name and Integrat channels in the current market.


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