تأثیر استراتژی‌های ناب و چابک زنجیره‌ تأمین بر پاسخگویی زنجیره‌ تأمین و عملکرد شرکت: نقش میانجی به‌‌تعویق‌انداختن و مشارکت استراتژیک تأمین‌کنندگان (مورد مطالعه: صنعت خودروسازی)

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشیار، دانشگاه محقق اردبیلی.

2 کارشناسی ارشد، مؤسسه آموزش عالی غیرانتفاعی و غیردولتی نوین، اردبیل.

10.29252/jimp.10.4.65

چکیده

در این پژوهش قصد بر این است تا تأثیر استراتژی‌های ناب و چابک زنجیره تأمین بر پاسخگویی زنجیره‌ تأمین و عملکرد شرکت با نقش میانجی به‌­تعویق­انداختن و مشارکت استراتژیک تأمین‌کنندگان در صنعت خودروسازی ایران بررسی شود. جامعه آماری شامل کلیه شرکت­‌های خودروسازی اصلی در شهر تهران می باشد. که بر اساس جدول مورگان 384 شرکت به دست آمد برای اندازه‌گیری متغیرها از پرسشنامه استاندارد استفاده شد که به روش نمونه­‌گیری در­دسترس میان مدیران ارشد شرکت‌های منتخب توزیع و جمع‌آوری گردید. آزمون مدل پژوهش بر اساس روش معادلات ساختاری و با استفاده از نرم‌افزار لیزرل صورت گرفت. نتایج نشان داد که استراتژی زنجیره تأمین ناب بر پاسخگویی زنجیره تأمین تأثیر مثبت ندارد. زنجیره‌ تأمین چابک بر پاسخگویی زنجیره‌ تأمین تأثیر مثبت معنادار دارد. پاسخگویی زنجیره تأمین بر عملکرد شرکت تأثیر مثبت معنادار می­‌گذارد. استراتژی به‌­تعویق‌­اندختن در ارتباط بین استراتژی زنجیره تأمین چابک و پاسخگویی زنجیره تأمین از نقش میانجی برخوردار بود. درنهایت تأثیر مثبت معنادار استراتژی زنجیره‌ تأمین ناب بر پاسخگویی زنجیره‌ تأمین با نقش میانجی مشارکت استراتژیک تأیید شد.

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