تأثیر مشارکت ذی نفعان در فرآیند توسعه محصول جدید بر عملکرد سازمانی

نوع مقاله: مقاله پژوهشی

نویسندگان

1 استادیار، دانشگاه شهید بهشتی.

2 دانش آموخته کارشناسی ارشد، دانشگاه شهید بهشتی.

چکیده

پژوهش ­های پیشین در زمینه توسعه محصول جدید، به نقش مشارکت ذی­نفعان اشاره کرده‌اند؛ اما تلاش‌های اندکی برای ارائه یک مدل تجربی که تأثیر جداگانه ابعاد مختلف مشارکت ذی­نفعان و تأثیرآن‌ها بر عملکرد را بررسی کرده باشد، صورت گرفته است. هدف این پژوهش، بررسی تأثیر مشارکت مشتریان، تأمین‌کنندگان و گروه‌های میان‌وظیفه‌ای در توسعه محصول جدید بر عملکرد سازمان و تشریح نقش میانجی عملکرد توسعه محصول جدید است. این مطالعه بر اساس روش پژوهش توصیفی و با بررسی شرکت‌های تولیدکننده سخت‌افزار در صنعت فناوری اطلاعات انجام شده است. داده‌ها با استفاده از پرسشنامه گردآوری و با استفاده از مدل معادلات ساختاری آزمون شده‌اند. نتایج نشان­ دهنده‌ی تأثیر مثبت مشارکت گروه‌های میان ­وظیفه‌ای و تأمین‌کنندگان در توسعه محصول جدید بر عملکرد سازمانی است؛ همچنین مطالعه حاضر نمایانگر تأیید نقش میانجی عملکرد توسعه محصول جدید در رابطه مشارکت ذی­نفعان و عملکرد کلی شرکت است.

کلیدواژه‌ها


1. Ansari, M., & Mamaghani, A. (2011). Strategic management of new product development. Tehran: Industrial Management Institute (In Persion).

2. Chang, W. & Taylor, S.A.(2016). TheEffectiveness of Customer Participation in in New Product Development: A Meta-Analysis. Journal of Marketing: 80(1): 47-64.

3. Clark, K.B., & Fujimoto, T. (1991). Product Development Performance: Strategy,Organization and Management in the World Auto Industry.Boston: Harvard Business School Press.

4. Cooper, R.G. (2003). Profitable product innovation: the critical success factors. California: The international handbook on innovation.

5. Daspit, J., Tillman, C.J., Boud, N.G., & Mckee, V. (2013). Crossfunctional team effectiveness: An examination of internal team environment, shared leadership, and cohesion influences. Team Performance Management, 19(1): 34-56.

6. Davari, A., and Rezazadeh, A. (2013). Structural equation modeling with PLS. Tehran: Jahad University (In Persion).

7. Echtelt, F., Wynstra, F., Weele, A.V., & Dusters, G. (2006). Managing Supplier Involvement in New Product Development: A Multiple-Case Study. Journal of Product Innovation Management. 14: 507-552.

8. Farsijani, H., & Dehghan, E. (2016). Performance Evaluation to Achieve the World-Class Product According to VU Method. Journal of industrial management perspective, 6(2): 45-66 (In Persion).

9. Feng, T., Sun, L., & Zhang, Y. (2010). The effects of customer and supplier involvement on competitive advantage: An empirical study in China. Industrial Marketing Management, 39(8): 1384.

10. Fornell, C., Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1): 39-50.

11. Gemser, G., & Leenders, M.A.A.M. (2011). Managing Cross-Functional Cooperation for New Product Development Success. Long Range Planning, 44(1): 26-41.

12. Griffin, A. (1997). The effect of project and process characteristics on product development cycle time. Journal of Marketing Research, 34, 24-35.

13. Hartley, J.L., Zirger, B.J., Kamath, R.R. (1997). Managing the buyer–supplierinterface for on-time performance in product development. Journal ofOperations Management 15(1): 57–70.

14. Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use ofpartial least squares path modeling in international marketing. Advances in international marketing, 20: 277-319.

15. Holland, S., Gaston, K. & Gomes, J. (2000). Critical success factors for cross-functional teamwork in new product development. Journal of Management Reviews 2(3): 231-259.

16. Hoyer, W.D., Chandy, R., Dorotic, M., Krafft, M., & Singh, S.S. (2010). Consumer cocreation in new product development. Journal of Service Research, 13(3): 283-296.

17. www.ictkey.ir

18. Ittner, C. D., & Larcker, D.F. (1997). Product development cycle time and organizational performance. Journal of Marketing Research, 34(1): 13-23.

19. Kim, B.Y., & Kang, B.K. (2008). Cross-functional cooperation with design teams in new product development. International Journal of Design, 2(3): 43-54.

20. Lagrosen, S. (2005). Customer involvement in new product development: A relationship marketing perspective. European Journal of Innovation Management,  8(4): 424-436.

21. Langerak, F., Hultink, E.J. (2005). The impact of new product development acceleration approaches on speed and profitability: lessons for pio- neers and fast followers. IEEE Transactions on Engineering Management, 52(1): 30-42.

22. Langerak, F., Hultink, E.J., & Robben, H.S. (2007). The mediating role of new product development in the link between market orientation and organizational performance. Journal of Strategic Marketing, 15(4): 281-305.

23. Lau, C.M., & Sholihin, M. (2005). Financialandnonfinancial performance measures: How do they affect job satisfaction? The British Accounting Review, 37: 389-423.

24. Lee, C., & Chen, W.J. (2007). Cross-functionality and charged behavior of new product development teams in Taiwan's information technology industries. Technovation, 27: 605-615.

25. Littler, D., Leverick, F. and Wilson, D. (1998). Collaboration in New Technology Based Product Markets. International Journal of Technology Management, 15(1/2): 139-159.

26. Luca, L.M.D., & Atuahene-Gima, K. (2007). Market knowledge dimensions andcross-functional collaboration: Examining the different routes to product innovationperformance. Journal of Marketing, 71(1): 95-112.

27. Lundkvist, A. & Yakhlef, A. (2004). Customer involvement in new service development: a conversational approach. Journal of Managing Service Quality, 14(2.3): 249-257.

28. Mishra, A.A., & Shah, R.(2009).In union lies strength: Collaborative competence in new product development and its performance effects. Journal of Operations Management, 27(4): 324-338.

29. Mohagar, A., & Hashemi, S.H., & Talaei, H. (2017). Dynamic Modeling of a New Product Supply Chain Using Dynamism Approach. Journal of industrial management perspective, 6(4): 9-36 (In Persion).

30. Naeiji, M.J. (2015). Designing the Process Model of Software Product Development Using Interpretive Structural Modeling Approach (ISM). Journal of industrial management perspective, 5(1): 99-118 (In Persion).

31. Najafi Tavani, S., Sharifi, H., Soleimanof, S., & Najmi, M. (2013). An empirical study offirm’s absorptive capacity dimensions, supplier involvement and new product development performance. International Journal of Production Research, 51(11): 3385-3403.

32. Nakata, C. & Im, S. (2010). Spurring cross-functional integration for higher new product performance: A group effectiveness perspective. Journal of Product Innovation Management, 27: 554-571.

33. Nunnally, J.C. (1978). Psychometric theory (2nded.). New York:  McGraw-Hill.

34. Oliveira, E.A.D. Pimenta, M.L., Hilletofth, P., & Eriksson, D. (2016). Integration through cross-functional teams in a service company. European Business Review, 28(4): 405-430.

35. Rocca, A.L., Moscatelli, P., Perna, A. & Snehota, I. (2016). Customer involvement in new product development in B2B: The role of sales. Industrial Marketing Management, 58: 45-57.

36. Sarin, S. &McDermott, C. (2003). The Effect of Team Leader Characteristics on Learning, Knowledge Application, and Performance of Cross-Functional New Product Development Teams. Decision Sciences, 34(4): 707-739.

37. Sethi, R., Smith, D. C., Park, C.W. (2001). Cross - Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products. Journal of Marketing Research, 38(1): 73-85.

38. Spaulding, A. D., & Woods, T. A. (2006). An Analysis of the Relationship between Supply - Chain Management Practices and New Product Development Time: A Case of the North American Confectionery Manufacturers. Journal of Food Distribution Research, 37(2): 1-11.

39. Tenenhaus, M., Amato, S., and Esposito Vinzi, V. (2004). A global goodness-of-fit index for PLSstructural equation modelling. Proceedings of the XLII SIS Scientific Meeting, ContributedPapers, CLEUP, Padova: 739 - 742.

40. Tsai, K-H., & Hsu, T.T. (2014). Cross-Functional collaboration, competitive intensity, knowledge integration mechanisms, and new product performance: A mediated moderation model. Industrial Marketing Management, 43(2): 293-303.

41. Vazquez-Brust, D.A., Sarkis, J., Cordeiro, J.J. (2014). Collaboration for Sustainability and Innovation: A Role for Sustainability Driven by the Global South? London: Springer Dordrecht Heidelberg.

42. Wetzels, M., Odekerken-Schroder, G., & Van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: guidelines and empirical illustration. Management Information Systems Quarterly, 33(1): 177-195.