Document Type : Original Article


1 Professor, Shahid Beheshti University.

2 PhD student, Tehran University.


The change of environment in organizations is a phenomenon that continues to have a profound effect on their functionality, and only those who adopt a suitable strategy may endure the roaring waves and by making effective use of their resources, gain a competitive advantage. One of the most effective and instrumental methods of implementing this vital point is the formulation of a compiled and coherent strategy. The strategy would involve the procession of the organization from the status quo to a favorable position. Adopting the best manufacturing strategy is not an easy task, given the restrictions the organization would have to face and also the wide range of choices available. A multitude of frameworks for the formulation of a suitable strategy for the organization have been recommended by researchers. Considering that the system of manufacturing should be a reflection of the manufacturing strategy of the company and its selected competitive priorities, the introduction of tools for the measure of convergence between manufacturing strategy and manufacturing systems may provide a competitive edge for companies. A suitable prototype to address the issue with an industrial approach is the Miltenburg strategic worksheet. In this article, an empirical research has been made with a case study approach, in one of the Iran Khodoro Company’s supplier in order to formulate the manufacturing strategy. For the sake of the credibility of the research and to discourage prejudgment in determining the levels of manufacturing, a check list has been used, and in order to rank the strategies, an analytical hierarchal approach has been implemented.


1. Soltani, Manouchehr (1997). "Introduction to Timely Production System", first edition. Mashhad: Astan Qods Razavi Publications, pp. 8-7.
2. Goodarzi, Gholamreza; Sheikhzadeh, Mohammad (2006). "Production Strategy: Moving Towards Production on a Global Scale", First Edition. Tehran: University of Humanities Textbooks Publishing (Position), pp. 131-122.
3. Moheb Ali, Davood; Rahman Saresht, Hussein (1997). "Strategic Management (Practical)", Second Edition. Tehran: Allameh Tabataba'i University Press, pages 2-3.
4. Mohaghar, Ali; Pooya, Alireza; and Mazar-e-Hesar, Mehdi (2005). "Industrial Strategic Management", first edition. Mashhad: Sokhan Gostar Publications, pp. 172-77.
5. Dangayach G.S., Deshmukh S.G. (2001) Manufacturing Strategy: Literature review and some issues. International Journal of Operations and Production Management, Vol.21, No.7, pp. 884-932.
6. Gerwin D. (1993) Manufacturing flexibility: a strategic perspective. Management Science, 39, 4, pp. 395-410.
7. Hayes R.H. and Pisano G.P. (1994) Beyond the World Class: The New Manufacturing Strategy. Harvard Business Review, 72 (10), pp. 77-86.
8. Hayes R.H. and Wheelwright S.C. (1985) Restoring Our Competitive Edge, Competing Through Manufacturing. John Wiley & Sons, New York, NY.
9. Hill T. (2000) Manufacturing Strategy: Text and Cases. 2end Edition, Palgrave.
10. Hill T.J. (1987) Teaching manufacturing strategy. International Journal of Operations & Production Management, Vol. 6, No. 3 pp. 10-20.
11. Macbeth D. (1989) Advanced Manufacturing: Strategy and Management. IPS Publications / Springer-Verlag, London.
12. Mills J., Platts K. and Gregory M. (1995) A framework for process design strategy design: a contingency approach. International Journal of Operations and Production Management, 15, 4, pp. 17-40.
13. Miltenburg J. (1995) Manufacturing strategy: How to Formulate and Implement a Winning Plan, Productivity Press, Portland, Oregon.
14. Platts K.W., Mills J.F. (2002) Creating a manufacturing strategy. VIII International Conference on Industrial Engineering and Operations Management, PUCPR, Curtiba, Brazil.
15. Rhee M. and Mehra S. (2006) Aligning operations, marketing and competitive strategies to enhance performance: An empirical test in the retail banking industry. Omega, Vol. 34, pp. 505-515.
16. Säfsten K., Winroth M. (2002) Analysis of the Congruence between Manufacturing Strategy and System Production in SMME. Computers in Industry, Vol. 49, pp. 91–106.
17. Skinner W. (1969) Manufacturing: Missing Link in Corporate Strategy. Harvard Business Review, May-June.
18. Slack N. and Lewis M. (2002) operations strategy. Harlow: Financial Times Prentice Hall.
19. Swamidass P.M. and Newell W.T. (1987) Manufacturing strategy, environmental uncertainty and performance: a path analytic model. Management Science, 33, 4, pp. 509-524
20. Upton D.M. (1995) Flexibility as process mobility: The plant management capabilities for rapid response manufacturing. Journal of Operations Management 12, pp. 205-224.