Representing a Step-by-Step Approach for Simulating Strategy Map using Fuzzy Cognitive Maps

Document Type : Original Article


1 Assistant Professor, Science and Research Branch, Islamic Azad University, Tehran.

2 Associate Professor, Tarbiat Modares University.

3 Professor, Tarbiat Modares University.


Nowadays, strategy maps are dominated tools that linking strategy formulation into implementation. Many organizations using this tool and utilizing its benefits. Of course some of its specifications have been neglected and also could be improved. This study used fuzzy cognitive maps (FCM) and presents a step-by-step approach. Therefore, at the first step causal relations will model and then effect paths extracts refers to experts opinions. At the next step FCM will simulate considered scenario. Generally final aim of this study is turning strategy map from a static image to a dynamic tool. Ultimately, represented approach applied in a practical case.