Modeling of Near Field Communication Technology Adoption using System Dynamics Approach

Document Type : Original Article


1 Associate Professor Islamic Azad University, South Tehran Branch.

2 M.A Student, Islamic Azad University, South Tehran Branch.


In today’s world determining the success or failure of basic IT services is based on the adoption rate of users and the using society. The purpose of this paper is to develop a system dynamic model for improving and acceleration in the adoption of NFC technology of bank POS and investigating the factors affecting it with the help of Vensim software, where more than 35 influential variable and associated with 4 stock variables mode were extracted through the study of the literature of the subject and 4 casual loops were identified and defined. Then, the model is presented, as causal-loop diagrams and the stock-flow model and various policies, such as reduction of word of mouth advertising, reducing learning time, enhancing the attractiveness of use have been studied. According to the results of the sensitivity analysis, it was found that use charm, oral advertising and the minimum time required for learning technology with the experience and skill, abundance of adopters and the need for practice and educate, is very important in determining the amount of adopters of NFC technology in bank POS.


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