Designing a Dynamic Model of Balanced Scorecard for Evaluating the Performance of Bank Branches

Document Type : Original Article

Authors

1 M.A., Ferdowsi University of Mashhad.

2 Associate professor, Ferdowsi University of Mashhad.

3 Assistant Professor, Ferdowsi University of Mashhad.

Abstract

In today's rapidly changing environment, organizations require performance evaluation system to survive. In order to evaluate the performance of the organizations several tools and models have been proposed in the literature, each has advantages and disadvantages. Among them, the popularity of the Balanced Scorecard is increasing because of considering the financial and non-financial indicators. But this approach has limitations, for example thisapproach Considers to be one-way interaction, the time lag between cause and effect does not consider, there is no way to validate the indicators and select them. In this study we try to combine Balanced Scorecard with system dynamic in a bank branch case, to overcome the Balanced Scorecard limitation and review the impact of policies on the performance of the bank branch so we study unit after checking the conditions, simulated system performance evaluation with vensim software and four policies has been defined. Using dominance, the best policy is developed and then according to the results obtained suggestions to improve the performance evaluation criteria presented in the case study.

Keywords

References

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