Designing a Model for Intelligent Service Supply Chain Based on Grounded Theory (Case Study: Omid Entrepreneurship Fund)

Document Type : Original Article


1 PhD student in marketing management, Semnan branch. Islamic Azad University, Semnan, Iran.

2 Assistant Professor, Department of Industrial Management, Semnan Branch, Islamic Azad University, Semnan, Iran.

3 Assistant Professor, Industrial Management Department, Semnan Branch, Islamic Azad University, Semnan, Iran.


These days, due to the increasing acceleration of globalization process all around the world, the supply chain has taken on new dimensions and has become much more complex than before. This research is a qualitative study to propose an intelligent supply chain model for providing services in Omid entrepreneurship fund. This research has been conducted by grounded theory approach, Strauss and Corbin model and it has progressed to the theoretical saturation of the interviewees. Population of interest were selected through purposeful sampling from university experts and managers of Omid entrepreneurship fund. A total of 14 semi-structured in-depth interviews were conducted. From the text of the interviews, 1165 open codes were counted and finally 38 codes were selected as main components. To code, atlas TI software version 8 was resorted and the components were identified and a conceptual model of the research was drawn. The most important major factors include intelligent information flow, intelligent financial resources flow, information technology, intelligent communication, transparency, sharing and expert human resources. The components of other factors are categorized under the main categories and then the results and consequences of the implementation of the intelligent supply chain are divided into four levels: company, customers, community and government.


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