Designing a Conceptual Model based on Intelligence and Environmental Exploratory Indicators and Its Implementation for Evaluating the Country's Ports and Shipping with Thematic Analysis Approach and FIS Fuzzy Inference

Introduction and Objectives: The shipping industry in ports, as one of the mother and strategic industries, has always played an important role in the optimal management of the country's shipping business throughout history and also has an impact on the country's economy. Today, container transit has been able to create a revolution in the methods of shipping and transporting goods in terms of ease of transportation and protection of goods and, on the other hand, in terms of economy. These advantages are especially noticeable in large and high-volume shipments. Another advantage of container transit is that it can be carried out by any means of transport, including ship, truck, rail, and even airplane. In traditional cargo transportation, the cargo is transferred from hand to hand, and at each of these stages, the possibility of delays and losses is inevitable. While in container transportation, these problems are greatly reduced and insignificant. Today, maritime transportation and shipping show a strong tendency towards transporting goods by container. Therefore, the future status of the port can be seen in the interrelated patterns of product globalization, specialization, planned and forecasted production, access to new technologies, access to logistics, increase in specialized human resources, the impact of globalization on the port, and technological changes. For this reason, ports are forced to provide their services in a desirable and quality manner in order to respond to the existing needs and demands in order not to lose customers and to plan for their spatial growth and development, taking into account the forecast of the size of ships, the level of technology and other factors.
Based on empirical evidence, becoming intelligent is effective on the overall processes of the supply chain and intelligent transformation, the transformation of business processes, culture and organizational aspects in the supply chain requires fundamental changes in all processes and their becoming intelligent, of which shipping and ports are a part. In the field of maritime transportation, major changes have also occurred in shipping technology, which have affected the needs related to port construction and development, and the trend of these changes will be more pronounced in the future and will naturally have a direct impact on the structure of port technology and facilities. There is a constant pressure in all ports to increase their capacity, and in most cases, this capacity improvement includes the introduction of productive equipment along with a smaller workforce. Therefore, following the above-mentioned points, in order to promote the port and shipping industry, the main indicators for evaluating green and smart ports are outlined and evaluated.
Method: In this paper, the main indicators for evaluating green and smart ports are first identified through a library study, and then interviews are conducted using thematic analysis system approach, and then a conceptual research model is drawn. Then, each indicator in the conceptual research model is evaluated using fuzzy inference in MATLAB software.
Findings: Finally, all the derived indicators are embedded and evaluated in the form of a template in the Matlab software, through which the intelligence and environmental indicators can be used in the country's ports for the first time for evaluation.
Conclusion: In this regard, Anzali Port, which is one of the important ports of the country, was examined as a real example.