نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار، گروه مدیریت، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
2 دانشجوی کارشناسی ارشد، گروه مدیریت، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Introduction and Objectives: The tire manufacturing industry plays an important role in Iran’s economy due to its critical application in vehicles and transportation and its dependence on petroleum derivatives. More than 60% of raw materials in tire manufacturing come from petroleum derivatives, and Iran, with its oil resources, is considered one of the capable countries in this industry. This research was conducted with the aim of improving the efficiency and agility of the production planning process in the tire industry. The main objective of this re-engineering was to create integrated data flows and real-time access to information. These measures facilitate decision-making in the tire industry, increase responsiveness to market changes, and update production programs, which ultimately preserves the competitive advantage of organizations active in this field. The innovative aspect of this research is the use of Business Process Modeling and Notation (BPMN) for re-engineering the production planning process in the tire industry. While in many industries, business process modeling has been used as a key tool for optimizing operations, its application in the tire industry has not received sufficient attention so far. By focusing on data integration, reducing informational bottlenecks, and increasing system agility, this study presents a new framework for redesigning production processes in a case study of tire manufacturing in Iran, which can be used as a model for other similar industries.
Methods: In this applied research, business process modeling and BPMN were used for redesigning processes, and qualitative research methods including participatory observation and in-depth interviews were applied to collect information. For analyzing and re-engineering business processes, the five-stage Manganelli-Klein model was used. These stages include defining objectives and preparing for the re-engineering project, selecting key processes, studying current performance, designing information technology for new processes, and finally implementing the processes and new work environments.
Findings: The results showed that the production planning process faces challenges such as misalignment between marketing objectives and production capacities, lack of information integration, and inefficiency of existing systems. In the redesigned model, market requests are sent through the sales unit to the integrated system, where data are analyzed, validated, and processed. The monthly production plan is prepared and approved based on updated information and bottleneck capacities, then converted into a daily schedule and sent for execution. In case of changes in sales demands, these changes are reviewed and the planning process is repeated to increase the adaptability of production to market demand.
Conclusion: This research showed that the use of information technology in re-engineering business processes in the tire industry improves the agility and efficiency of production planning. The integrated enterprise resource planning system automatically performs all stages of capacity assessment and workstation planning. This approach accelerates decision-making, increases organizational flexibility against market changes, and reduces response time. Other benefits of this re-engineering include improving customer satisfaction and increasing organizational productivity. The use of information technology in this process enables fast and accurate data processing and strengthens the organization’s ability to face turbulent market conditions. In addition, this system reduces interdepartmental conflicts and continuously optimizes production planning. The results confirm that implementing redesigned processes not only improves efficiency but also helps to adjust production programs more precisely and strengthens the competitive advantage of the organization.
کلیدواژهها [English]