به‌کارگیری الگوریتم تجزیه بندرز شتاب‌یافته برای زنجیره تأمین با درنظرگرفتن توسعه محصول جدید و مدیریت ارتباط با مشتری

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجوی کارشناسی ارشد، دانشگاه صنعتی نوشیروانی بابل.

2 دانشیار، دانشگاه صنعتی نوشیروانی بابل.

چکیده

توسعه محصول جدید در هر شرکتی از ملزومات اساسی است و هر شرکتی برای بقا در بازار رقابتی نیاز به توسعه فناوری و محصولات خود دارد‌. بیشتر سازمان‌ها امروزه بیش از هر زمان دیگری دریافته‌اند که تکیه و اعتماد به اهرم‌های رقابتی سنتی، همانند افزایش کیفیت، کاهش هزینه و تمایز در ارائه محصولات و خدمات، کافی نیست؛ بلکه پرداختن به ورود محصول جدید و همچنین خروج به‌موقع محصول قدیمی بسیار مهم است. در این پژوهش طراحی شبکه زنجیره تأمین زمانی که قرار است محصول جدید به خط تولید اضافه شود، بررسی می‌­شود؛ همچنین مبحث مهم مدیریت ارتباط با مشتری که یکی از عوامل افزایش فروش محصولات در نتیجه سودآوردی بیشتر برای سازمان است، به‌صورت مدل ریاضی طراحی خواهد شد. در نهایت نسخه بهبود یافته از الگوریتم تجزیه بندرز با عنوان «بندرز شتاب یافته» برای مسئله ارائه می‌­شود. نتایج محاسباتی عملکرد برتر روش حل را نشان می‌دهد.

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