طراحی و تدوین مدل بازاحیای بنگاه‌های‌ صنعتی ‌راکد (مورد مطالعه: استان کرمانشاه)

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، دانشگاه رازی.

2 استادیار، دانشگاه رازی.

چکیده

 بازاحیا یک رویداد انفرادی نیست، بلکه فرآیندی است که سلسله‌ای از وقایع و رویدادها آن را شکل می‌دهند. پژوهش کیفی حاضر با هدف طراحی و تدوین مدل بازاحیای بنگاه‌های صنعتی راکد با استفاده از نظریه داده‌‌بنیاد و رهیافت نظام‌مند استراوس و کوربین در استان کرمانشاه انجام گرفت. به این منظور به کمک روش‌های نمونه‌گیری قضاوتی و گلوله‌برفی با 15 نفر از مدیران بنگاه‌های صنعتی، استادان دانشگاه، مسئولان دولتی و خبرگان بخش خصوصی، مصاحبه عمیق نیمه‌ساختارمند در استان کرمانشاه انجام شد. برای بررسی روایی مدل، روش بررسی چندین‌باره متن مصاحبه‌ها برای یافتن مدلی جدید یا اصلاح مدل اولیه و نیز تطبیق با معیارهای کرسول به‌کار رفت و 467 کُد، 155 مفهوم و 42 زیرمقوله شناسایی شد. در­نهایت مدل پژوهش در قالب مدل پارادایمی ارائه شد که در آن «بازاحیای بنگاه‌های صنعتی راکد» به‌عنوان پدیده محوری متأثر از شرایط علّی پژوهش انتخاب شد. شرایط زمینه‌ای و مداخله‌گر به همراه پدیده محوری راهبردها را شکل دادند و پیامدهایی مانند بهبود شاخص‌های عملکردی، جذب نیروی انسانی، افزایش نرخ بازده دارایی‌ها، افزایش ارزش ویژه برند و دارایی‌های بنگاه به همراه تثبیت وضعیت مالی شناسایی شد.

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