توسعه محصـول جدید با ارزیابی و رتبـه‌بندی الزامـات فنـی مهندسـی بر اساس رویکـردی ترکیبی از روش‌هایQFD ، DEMATEL – ANP فازی و DEA

نوع مقاله: مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد، واحد قزوین، دانشگاه آزاد اسلامی.

2 استادیار، دانشگاه آزاد اسلامی، واحد قزوین.

10.29252/jimp.9.2.153

چکیده

امروزه با توجه به رقابتی‌­شدن تجارت جهانی و لزوم پاسخگویی به خواسته‌های مشتریان و با توجه به رشد روزافزون فناوری به‌منظور حفظ و بقای سازمان می‌توان از ترکیب‌های مختلف تکنیک توسعه عملکرد کیفیت (QFD)  به‌عنوان ابزاری قدرتمند در مهندسی کیفیت بهره برد. در این پژوهش ابتدا با استفاده از روش دلفی، مؤلفه‌های اصلی پژوهش شامل نیازمندی‌های مشتریان و الزامات فنی مهندسی شناسایی شده و سپس به­علت اهمیت وزن­دهی در ابزار توسعه عملکرد کیفیت، با توسعه روش تصمیم‌گیری ترکیبی DEMATEL-ANP فازی، میزان و شدت روابط اثرگذاری و اثرپذیری مؤلفه‌ها و اوزان مربوط به آن‌ها برای تکمیل ماتریس خانه کیفیت به‌دست خواهد آمد. در ادامه به‌منظور کامل‌تر­شدن روش QFD از بسط جدید رابطه واسرمن استفاده خواهد شد. در راستای حل مشکل QFD سنتی مبنی بر در­نظر­نگرفتن اثر محدودیت‌ها بر الزامات فنی مهندسی، یک رویکـرد ترکیبی از روش‌های QFD ، DEMATEL-ANP فازی و تحلیل پوششی داده‌ها (DEA) در پژوهش حاضر به‌کار خواهد رفت. به­منظور نشان­دادن اثربخشی رویکرد پژوهش، این رویکرد به‌عنوان مورد مطالعه در بخش تولید ماشین لباسشویی «شرکت صنایع گلدیران» اجرا خواهد شد.

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