مکان‌یابی با سیستم اطلاعات جغرافیایی و مدل حداکثر پوشش

نوع مقاله: مقاله پژوهشی

نویسندگان

1 استاد، دانشکده مدیریت، دانشگاه تهران.

2 دانشجوی دکتری، دانشگاه تهران.

چکیده

در عصر حاضر، بنگاه ­های اقتصادی، به‌ویژه بانک­ ها و مؤسسه­ های مالی و اعتباری، برای رقابت در دنیای کسب ­و­کار به دنبال حداکثر پوشش مشتریان، کاهش هزینه و افزایش سود و کارایی هستند. برای این منظور با استفاده از روش­ های علمی به دنبال تعیین و انتخاب بهترین مکان برای شروع فعالیت اقتصادی می ­باشند. مطالعه حاضر با هدف مکان‌یابی شعب «بانک مهر اقتصاد» در منطقه یک شهر تهران با استفاده از سیستم اطلاعات جغرافیایی و مدل حداکثر پوشش وزن­ دار انجام گرفته است. ابتدا از طریق مطالعات کتابخانه‌ای و مصاحبه با کارشناسان معیارها و زیرمعیارهای مؤثر در مکان­ یابی شعب بانک شناسایی شدند؛ سپس با تهیه دو پرسشنامه و توزیع آن­ها در میان مدیران بانک، وزن معیارها و زیرمعیارها بر اساس روش بهترین ـ بدترین به ­دست آمد. از سیستم اطلاعات جغرافیایی برای تعیین نقاط بالقوه که ورودی مدل حداکثر پوشش وزن ­دار هستند، استفاده شد؛ درنهایت مکان ­های مناسب با حل مدل حداکثر پوشش وزن ­دار در نرم‌افزار متلب مشخص شدند.

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