تأثیر سرمایه فکری در ظرفیت نوآوری و مزیت رقابتی کسب‌‌وکارهای کوچک و متوسط

نوع مقاله: مقاله پژوهشی

نویسندگان

1 استادیار، دانشگاه شهید بهشتی.

2 کارشناسی ارشد، دانشگاه شهید بهشتی.

3 کارشناسی ارشد، دانشگاه آزاد اسلامی، واحد تهران مرکز.

چکیده

امروزه از سرمایه فکری به‌منظور خلق و افزایش ارزش کسب ­وکارها استفاده می‌شود و موفقیت یک سازمان به توانایی آن در مدیریت این منابع کمیاب، بستگی دارد و مهم ­تر از آن، دستیابی به این منابع می ­تواند به مزیت رقابتی در حوزه کسب‌وکار منجر شود؛ از این­ رو در پژوهش حاضر به بررسی تأثیر سرمایه فکری بر مزیت رقابتی از طریق ظرفیت نوآوری پرداخته می‌شود. این پژوهش از نوع توصیفی ـ همبستگی است. جامعه آماری این پژوهش، کلیه مدیران واحدهای صنایع غذایی شهرک­ های صنعتی شهر کرمان هستند که در مجموع 97 نفر از مدیران به‌عنوان نمونه در نظر گرفته شدند. داده‌ها از طریق پرسشنامه جمع‌آوری شد و برای تجزیه ­و­تحلیل آن‌ها، روش مدل سازی معادلات ساختاری با رویکرد حداقل مربعات جزئی به‌کار رفت. بررسی نتایج این پژوهش نشان می‌دهد که استفاده از سرمایه فکری با ارتقای ظرفیت نوآوری کسب­ وکارها به ایجاد مزیت رقابتی در کسب­ وکارهای کوچک و متوسط منجر می­ شود.

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