رویکردی ترکیبی در ارزیابی عوامل دخیل در رقابت‌پذیری زنجیره تأمین صنعت لاستیک‌سازی

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، دانشگاه علامه طباطبائی.

2 استادیار، دانشگاه ولی‌عصر (عج) رفسنجان.

3 کارشناسی ارشد، دانشگاه تهران.

چکیده

هدف اصلی پژوهش حاضر، ارزیابی عوامل دخیل در رقابت­ پذیری زنجیره­ تأمین در صنعت لاستیک‌ سازی است. بدین‌منظور ابتدا با مروری گسترده مبانی نظری رقابت ­پذیری، مؤلفه­ ها شناسایی و مدل مفهومی پژوهش ارائه شد. داده ­ها از مدیران و خبرگان 5 شرکت ایرانی تولیدکننده لاستیک جمع­ آوری شد. به­ منظور تحلیل داده­ ها و آزمون مدل پیشنهادی در فاز آماری پژوهش از روش حدأقل مربعات جزئی استفاده شده و به­ منظور اولویت­ بندی عوامل مؤثر در رقابت­ پذیری زنجیره ­تأمین، رویکردی ترکیبی اتخاذ شده و از تلفیق ضرایب مسیر حاصل از تکنیک PLS و اوزان حاصل از تکنیک­ های BWM و FAHP بهره گرفته‌ شده است. نتایج حاصل از فاز آماری پژوهش حاکی از تأثیر مثبت و معنادار «شراکت زنجیره تأمین»، «قابلیت ­های فرآیندی مدیریت دانش»، «مدیریت زنجیره ­تأمین سبز» و «بخش­ بندی تأمین‌کنندگان» بر رقابت­ پذیری زنجیره ­تأمین است. نتایج حاصل از اولویت ­بندی عوامل مؤثر در رقابت‌پذیری زنجیره ­تأمین با استفاده از روش ­های MCDM نشان داد که «شراکت در سرمایه­ گذاری مالی» مهم­ترین عامل در رقابت ­پذیری زنجیره ­تأمین است و پس از آن، «کاربرد دانش» و «شراکت در R&D» در اولویت­های دوم و سوم قرار دارند. در پایان، برخی استراتژی ­های کاربردی برای مدیران، مورد بحث و بررسی قرار گرفته و پیشنهادهایی برای پژوهش­ های آتی ارائه شده است.

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