ارائۀ مدل زنجیرۀ ارزش پایدار با استفاده از توسعۀ الگوی پورتر و کارت امتیازی متوازن: مطالعۀ موردی شرکت پرمیوم‌باند

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشیار، دانشگاه شیراز.

2 استادیار، دانشگاه شیراز.

3 دانشجوی کارشناسی ارشد، دانشگاه شیراز.

چکیده

این پژوهش با هدف ارائه مدل زنجیره ارزش پایدار با بهره‌گیری از توسعه مدل پورتر و کارت امتیازی متوازن انجام و از آن‌جا که بومی‌سازی این الگوی توسعه‌یافته، نیازمند بررسی عمیق یک صنعت و یا بنا به نیاز یک بنگاه اقتصادی نیز هست، شرکت تضامنی سیاح‌فر و خانداداش با نشان تجاری پرمیوم‌باند، فعال در صنعت ورق‌های کامپوزیت آلومینیومی، به عنوان مطالعه موردی انتخاب شده ­است. استراتژی پژوهش حاضر با توجه به اهداف تحقیق و همچنین پوشش دادن مراحل اشاره شده، از نوع کیفی، از حیث هدف، توسعه‌ای-کاربردی و از منظر متغیرها، از نوع آمیخته اکتشافی است که نتایج با استفاده از بررسی مطالعات کتابخانه ­ای و مصاحبه باز با کارشناسان، ارائه شده‌است. تجزیه و تحلیل داده­ ها با استفاده از تکنیک‌های کمّی تصمیم‌گیری چند معیاره مانند روش بهترین-بدترین گزینه و روش تاپسیس در کنار نرم‌افزار‌ اکسل 2013 صورت گرفته ­است. در پایان، براساس نتایج حاصل، مـدل زنجیـره ارزش توسعه­ یافته پیشنهادی، مـدل زنجیـره ارزش جدید برای شرکت پرمیوم­ باند و شمای اکوسیستمی زنجیره ارزش در نمونه مورد مطالعه همراه با سهم هر مولفه ارزش ­آفرین ارائه شده‌است و در نتیجه، مولفه­­ های توسعه تکنولوژی و محصول و نوآوری و همچنین بازاریابی و فروش، بیش­ترین و حوزه تهیه و تامین، کم­ترین سهم ­ها را به خود اختصاص داده­ اند.

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