هماهنگی تصمیمات کیفیت زیست محیطی و کیفیت عملکردی محصولات در زنجیره تامین سبز دو سطحی

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشیار، پردیس دانشکده های فنی، دانشگاه تهران.

2 کارشناسی ارشد، پردیس البرز، دانشگاه تهران.

3 استادیار، پردیس دانشکده های فنی، دانشگاه تهران.

10.29252/jimp.9.1.87

چکیده

مدیریت زنجیره تامین سبز یک مدل مدیریتی مدرن بر پایه توسعه هماهنگ منافع اقتصادی و زیست محیطی است و نیازمند در نظر گرفتن فاکتور های گوناگونی از قبیل سطح اقدامات سبز، اثربخشی مالی و عملکرد زیست محیطی زنجیره است. از طرفی عوامل مختلفی بر تقاضای زنجیره تامین موثر می باشند از جمله قیمت محصول، سطح کیفیت عملکردی محصول، سطح کیفیت زیست محیطی محصول و همچنین تلاش های بازاریابی/تبلیغاتی که همگی در مدل ارایه شده در این مقاله موردتوجه قرار گرفته اند. در این تحقیق، هماهنگی در زنجیره تامین سبز و تاثیر تصمیم‌گیری مشارکتی بر تصمیمات کلیدی زنجیره تامین در حالتی که تقاضا متاثر از چهار فاکتور (1) قیمت، (2) تبلیغات/بازاریابی (3)کیفیت عملکردی و (4) کیفیت زیست محیطی محصول است، تحت شرایطی که مصرف کنندگان سطوحی از آگاهی زیست محیطی را دارا هستند، بررسی می‌شود. در این زنجیره تامین خرده فروش در مورد قیمت و تبلیغات تصمیم گیری می کند و تولیدکننده در مورد کیفیت عملکردی و کیفیت زیست محیطی محصول تصمیم گیری می کند؛ بنابراین مدل ارایه شده دارای چهار متغیر تصمیم در دو سطح زنجیره تامین است. مدل ارائه شده تحت سه سناریوی تصمیم گیری غیرمتمرکز، ‌متمرکز و مشارکتی بررسی می‌شود و مقدار بهینه متغیر‌های تصمیم محاسبه می‌شوند و نشان داده می‌شود که تصمیم گیری مشارکتی چگونه انگیزه لازم جهت مشارکت اعضا در این شیوه تصمیم گیری را ایجاد می‌نماید.

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