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رویکردی ترکیبی در ارزیابی عوامل دخیل در رقابت پذیری زنجیره تأمین صنعت لاستیک سازی
سعید صادقی دروازه, عباس شول, ندا رسولی

چکیده
هدف اصلی پژوهش حاضر، ارزیابی عوامل دخیل در رقابت­ پذیری زنجیره­ تأمین در صنعت لاستیک­ سازی است. بدین منظور ابتدا با مروری گسترده در ادبیات رقابت­ پذیری، مؤلفه­ ها شناسایی و مدل مفهومی پژوهش ارائه شد. داده­ ها از مدیران و خبرگان 5 شرکت ایرانی تولیدکننده لاستیک جمع­ آوری گردید. به ­منظور تحلیل داده ­ها و تست مدل پیشنهادی در فاز آماری پژوهش، از روش حدأقل مربعات جزئی (PLS)، و به­ منظور اولویت­ بندی عوامل مؤثر در رقابت­ پذیری زنجیره ­تأمین رویکردی ترکیبی اتخاذ نموده و از تلفیق ضرایب مسیر حاصل از تکنیک PLS و اوزان حاصل از تکنیک­ های BWM و FAHP بهره گرفته‌ شده ­است. نتایج حاصل از فاز آماری پژوهش حاکی از تأثیر مثبت و معنادار «شراکت زنجیره تأمین»، «قابلیت ­های فرآیندی مدیریت دانش»، «مدیریت زنجیره تأمین سبز» و «بخش ­بندی تأمین­ کنندگان» بر رقابت­ پذیری زنجیره­ تأمین می­ باشد. نتایج حاصل از اولویت­ بندی عوامل مؤثر در رقابت ­پذیری زنجیره­ تأمین با استفاده از روش ­های MCDM نشان داد که «شراکت در سرمایه ­گذاری مالی» مهم­ترین عامل در رقابت پذیری زنجیره­ تأمین است و پس از آن، «کاربرد دانش» و «شراکت در R&D» در اولویت ­های دوم و سوم قرار گرفته ­اند. در پایان، برخی استراتژی­ های کاربردی برای مدیران، مورد بحث و بررسی قرار گرفته و پیشنهادهایی برای پژوهش ­های آینده فراهم شده است.
واژگان کلیدی
زنجیره تأمین- رقابت پذیری- صنعت لاستیک سازی- PLS- BWM- FAHP.

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